배경 전기차 선도기업인 당사의 고객사 측에서는, 자사의 신규 전기차 개발에 발맞춰 제품에서 활용될 내장 어플리케이션의 ‘사용자 경험’을 개선하는 프로젝트에 착수하였습니다. 고객사는 자사가 개발한 UX/UI에 대하여 실리콘 밸리 출신 전문가들을 대상으로 한 유저테스트 및 이에 대한 견해를 수집하는 것으로 목표로 하였으며, 이를 위해 가이드포인트를 통해 전문가 모집에 나섰습니다.   그룹 인터뷰 전 지원: 준비 단계 […]

상황: 아시아의 한 컨설팅사는 다양한 스트리밍 미디어가 도입한 클라우드 통신 기술 이해를 목적으로 연구하고 있었습니다. 그들은 다양한 미디어 분야 내 해당 기술 유형의 성장 기회 뿐만 아니라 시장 규모에 대한 정보도 수집해야 했습니다.   Guidepoint 솔루션 요청이 접수된 후 Guidepoint 팀은 온라인 교육 서비스 제공 업체, 라이브 스트리밍 게임 플랫폼, 온라인 비디오 스트리밍 플랫폼 및 […]

CLIENT SITUATION   An American venture and growth equity investment firm was looking to gain a better understanding of the health engagement data space. To accomplish this, the client was looking to speak with executives from companies who use health engagement data to feed rewards and financial programs. Guidepoint worked closely with the client to […]

CLIENT SITUATION A U.S. venture capital firm that invests in software and technology was looking to gain insight into financial infrastructure technology solutions by speaking with customers and key decision-makers who purchase these types of solutions.   GUIDEPOINT SOLUTION In under a week, the team utilized Guidepoint’s extensive expert network to source and vet over […]

상황: 상업용 로봇 및 서비스 로봇 글로벌 시장은 단기간 내에 급속도로 성장할 것으로 예측됩니다. 로봇이 배달하는 택배, 자동화된 상점과 주방, 서빙 로봇은 더 이상 현실과 동떨어진 이야기가 아니라는 것입니다. 소비가전제품 글로벌 선도 기업은 로봇이 기업 내의 중요한 일부분이 될것이라고  예상했습니다. 따라서 언제, 어떻게 로봇이 우리 일상 많은 부분을 대체할지 더 잘 이해하기 위해 고객사에서는 편향되지 […]

  CLIENT SITUATION A consulting team needed to get up to speed quickly on the space for blow-molded rigid plastic packaging. They were on a tight timeline to understand the current market and potential end-markets for this type of packaging and had very little background in the space.   GUIDEPOINT SOLUTION As the client asked […]

  CLIENT SITUATION A healthcare team working on behalf of a pharmaceutical company wanted to better understand how anti-cancer pharmaceuticals are evaluated for inclusion on payer prescription lists. They were conducting strategy research and needed a large volume of experts across a variety of perspectives, including Pharmacy and Therapeutics (P&T) Committee members at Integrated Delivery […]

  CLIENT SITUATION A senior scientist at a large medical device company wanted to connect with Research & Development (R&D) engineers, scientists, clinicians, and chemists who focus on drug delivery or drug-eluting systems for implantable medical devices. This included antibacterial coatings for use on catheters and other implantable devices. The client was working on a […]

  CLIENT SITUATION A team at a major consulting firm was conducting diligence research on data and analytics software providers within the oil, gas, and power industries. They needed to speak with experts regarding the trends and competitive dynamics within the space, as well as the drivers impacting the IT software market. They sought insights […]

  CLIENT SITUATION A healthcare team at a major consulting firm was conducting due diligence for a private equity case on practice management IT solutions. They needed to speak with experts working in the industry, as well as IT decision-makers at health networks and clinics, to discuss trends in the space, including new technology adoption […]