배경 전기차 선도기업인 당사의 고객사 측에서는, 자사의 신규 전기차 개발에 발맞춰 제품에서 활용될 내장 어플리케이션의 ‘사용자 경험’을 개선하는 프로젝트에 착수하였습니다. 고객사는 자사가 개발한 UX/UI에 대하여 실리콘 밸리 출신 전문가들을 대상으로 한 유저테스트 및 이에 대한 견해를 수집하는 것으로 목표로 하였으며, 이를 위해 가이드포인트를 통해 전문가 모집에 나섰습니다.   그룹 인터뷰 전 지원: 준비 단계 […]

  CLIENT SITUATION In biotechnology, developing a new cutting-edge treatment that will help millions of Americans, and doing it faster than anyone else, is what you’re supposed to do. But being a thought leader in the field is who you are.   When an American biotechnology company needed to obtain meaningful context on the current […]

  CLIENT SITUATION How will new technologies will drive industry transformation and shape the world in the next decade? To discover the answer to this question, Guidepoint’s client, one of the world largest manufacturers of information- and imaging‑related equipment, turned to us for a customized knowledge sharing solution.   The goal was to gather intelligence […]

  CLIENT SITUATION A client at an international chemical company was looking to launch Sealants in aerospace, with the interest of expanding their business in the industry. It was important to our client that the Advisors recruited were those with a high visibility level within the space.   GUIDEPOINT SOLUTION With a timeline of less […]

  CLIENT SITUATION A client at a top-tier US global manufacturer of consumer products was looking to expand their business by developing and launching new, profitable solutions with a focus on sustainability to satisfy consumer demand. They wanted to expand their understanding of the space by consulting with an expert who could speak to how […]

  CLIENT SITUATION Our client at a leading strategy consulting firm was conducting a market study on the Beauty, Personal and Home Care space. They were interested in getting global perspectives on both the market opportunities and competitive landscape with a geographical focus on the Europe and North America market.   GUIDEPOINT SOLUTION Upon request, […]

  CLIENT SITUATION A healthcare team at a leading consulting firm sought due diligence within the US wound care space, with a focus on skin regeneration and advance wound healing. They needed information on the competitive landscape within the advanced wound care industry, as well as key trends and disruptive technologies. They were looking for […]

  CLIENT SITUATION An American marketing agency needed expert insights regarding B2B Hardware TDM solutions. The team’s objective was to setup an expert interview with at least one advisor who was a key technology decision maker with a background in IT, cyber security, operational technology, and information systems.   GUIDEPOINT SOLUTION Accessing Guidepoint’s extensive network […]

  CLIENT SITUATION A global digital product and marketing company needed expert insights about the food, beverage, and snack category in e-commerce. The team’s objective was to setup an expert interview with 5-7 Advisors who specialize in e-retail and could provide expertise on fulfillment, e-commerce platforms, and enterprise capability investment plans for e-commerce.   GUIDEPOINT […]

  CLIENT SITUATION A market research company needed help navigating the large and complex world of e-commerce and digital analytics. They were working on behalf of a major software company to gain insights from key decision makers at major corporations. They wanted to better understand the factors these Advisors consider when selecting a provider and […]